A lot of people that don’t need a premium domain or a premium domain broker think they do and a lot of people that need a premium domain name or a premium domain broker think they don’t.
A premium domain name is one that needs no explanation. It is a dot com name that is self explanatory. ShoeRepair.com is a premium name, ShowFixThis.com is not.
Premium domain names are very expensive, however, with some latest creativity, they can be gotten much easier, yes, I am talking about .com premium names.
Do you need a premium name?
If you are a small local business that caters only to local people (and you do not plan to expand), in most cases you do not need a premium name. ShowRepairNY.com is not a premium name as it is linked to a location.
If you have a vision that goes beyond being local, if you have a vision about a industry that is competitive and you can use every advantage you can get, you want a premium name. Usually people will talk you out of it, but in most cases they unfortunately are giving you bad advice (unintentionally).
If you found a domain you like that is not listed for sale, you might want to contact the owner of the name and get a price. In many cases, premium domain owners won’t respond unless you include an offer.
If you do not know what to offer start with half your max budget. If your budget is 3000 offer 1500.
Premium domain brokers can help with the process. GoDaddy has a brokerage service, they are a great company, however they might charge a fee just to start the process.
PoshDomains is another premium domain broker that charges no upfront fees and focus on 100% no credit check financing. The great thing about this is that if for any reason your project fails, you do not have to continue making payments and the domain just goes back to the owner.
A premium domain broker also needs to be able to do things stealthy. A stealth acquisition of a premium domain is a very tricky process that involves many steps to get the best price for a domain. Major corporations use brokers like this or they will end up with a giant price tag for a domain they are after. One of the major mistakes people make is thinking that all you need to do is contact the domain owner from some untraceable email. Let’s just say if you do that, the domain owner celebrates.
The main thing to know is that if you have a good idea, don’t throw it away by buying a domain name that is of low worth and value. Most people will talk others out of buying a premium name, however, most people are not successful and when it comes to such a major decision, you must really do your homework or your whole idea could be at risk.